![]() until 2007.ĭespite a rise in popularity of hip hop and rap on the mainstream charts, there is still comparatively little of it played on Vancouver’s airwaves.Ĭommunity radio stations like SFU (CJSF 90.1FM), UBC ( CiTR 101.9FM), and Vancouver Co-operative Radio (CRFO 100.5FM) offer a more diverse array of music that includes hip hop. ![]() It was, however, the only Top 40 station in B.C. It was a short-lived phase for the station and in September 2004 the hip hop and R&B were significantly reduced in favour of Top 40 contemporary hit radio which at the time was entirely pop music. Over the next three years, 94.5 transitioned to rhythmic contemporary which is a combination of EDM, pop, hip hop and R&B. ![]() In 2000, 94.5 (The Beat) was rebranded from a travel and information station to an “urban contemporary” format, a term popularized by New York DJ Frankie Crocker as a synonym for Black music at the time. So it doesn’t seem like quantity is an issue, and even if it was, Top 40 radio stations play the same songs all day long anyway so why couldn’t a hip hop station? and midnight must be of Canadian origin and the prevailing opinion is that there wasn’t enough Canadian hip hop to fill that time.Ī quick Google search of “Canadian hip hop artists” yields 50 results at the top of the page (and that’s not counting Nelly Furtado) with the likes of Drake, The Weeknd, Haviah Mighty, Masia One, and Kardinal Offishall to name a few. The rule set out by CRTC states 60 pr cent of yearly programming and 50% of daily content played between 6 p.m. There are numerous theories floating around, the primary one being CRTC requirements make it difficult for a station to exclusively play hip hop and rap. Culture-makers and people on the cutting edge of what's cool and exciting are putting their time and energy into hip hop and rap, with new artists launching their careers in that genre all the time so clearly there is a demand for that style of music in this country but what about this city, specifically? Why doesn't Vancouver have a hip hop radio station? In the last few weeks the absence of a designated hip hop radio station has been top of mind, as if somehow we all collectively woke up, looked around, and realized there is a gaping hip hop shaped hole where a new Vancouver radio station should be.Ĭanadian creative incubators, like La Mar Taylor's HXOUSE in Toronto, speaks to the current landscape of music in Canada.
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